Before You Reach for that Sugary Drink…

sugary drinkBefore you reach for a sugary drink for yourself or a member of your family think about this…drinking one 20 ounce soda a day translates to eating 50 pounds of sugar a year!

Last week New York City Health Commissioner Dr. Thomas Farley unveiled a new Health Department education campaign to fight obesity in NYC. “The majority of New York City adults are now overweight or obese, as are 4 in 10 elementary school children and the health consequences are staggering,” said Commissioner Farley. “Sugary drinks are the largest single source of added sugar in the diet, and a child’s risk of obesity increases with every additional daily serving of a sugary drink.”

A TV spot will air on major broadcast and cable TV stations over the next two months reminding New Yorkers about how sugary drinks can lead to obesity, which can cause diabetes, heart disease, stroke, arthritis and some cancers. This latest installment of the NYC Health Department’s “Pouring on the Pounds” campaign was launched at an event in Times Square commemorating the nation’s first Food Day, a day modeled after the popular Earth Day, but focused on healthy food and eating.

In addition to the TV spot, bilingual subway posters will ask New Yorkers to think about how far they would need to walk to burn off the calories from drinking just one sugary drink. A YouTube video shows a man taking that calorie-burning walk across town and asks, “Are You Pouring on the Pounds?”

One message of the campaign states that to burn off the 650 calories of a medium frozen vanilla coffee drink one would need to walk 8 miles. The distance is based on a 160 pound person walking 3.5 mph.

There are many healthier alternatives to a sugary drink.  The “Pouring on the Pounds” campaign encourages New Yorkers to avoid sugary beverages and quench their thirst with water, seltzer or low-fat milk instead.

Could your town or city use a “Pouring on the Pounds Campaign” that talks to the cold and hot sugary drink?


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